|
![]() |
This web page shows various magazine articles in the English language, that appeared about the DS420 from 1968 to 1999. They are shown in chronological order. Note that there are parallel web pages with articles from 2000-2019 and articles from 2020-present. Also, there are other pages with non-English language articles 1968-1999, 2000-2019 and 2020-present.
These articles have several interesting properties. First they provide a contemporary view on the car. This reveals details (and sometimes gossip) that no other source provides. Second, they express the view of an author who is neither involved in the marketing of the car, nor is deeply involved in Daimlers in general, e.g. as the author of a book would be. Instead, the articles give a fresh view of somebody who is (usually) very impressed by the car, but also critical on the weak points.
Click on a page to obtain a large, readable view.
![]() |
![]() |
Autocar, 13 June 1968
The new Daimler Limousine |
|
![]() |
![]() |
This is the earliest article. published only a few days
after the introduction of the DS420 model (which was on June 11th, 1968).
Near the end, the article lists the
UK dealers appointed as limousine distributors in the UK:
The "books" section of this web site shows the book Daimler Digest by Daniel Young. This book is a compilation of articles, road tests etc., including this article from Autocar. The Autocar magazine was famous for its cutaway drawings. These drawings have been republished separately in various ways. One of these can be seen on the page with various technical illustrations of this web site. |
New Daimler Limousine
Motor Week ending June 15, 1968
Every technical writer mentions the fact that the DS420 was built
with many steel pressings taken from the Jaguar 420G, most notably
the bottom plate to which only an extra section was added.
Car MDU808F, shown in the previous article and in this one, was the second car from the production line, and was used as a Company Car within Jaguar. More on this car is on the "Press Photographs" page. |
|
![]() |
A traditional luxury
The Daimler Limousine J. Eason Gibson Country Life, July 4, 1968 This article is mainly based on the introductory press release. Note that the picture is taken during the same photo session as the one in the article Sweet Luxury for Eight below (compare the trees in the background). There are more photographs from that session on this web site, e.g. on the press photographs page, and on the earliest page with sales brochures. |
Daimler Limousine
Cyril Posthumus Road & Track, August 1968 (Vol 10, No. 12) The American Road & Track magazine devoted this small article to the introduction of the Daimler Limousine. This is remarkable, since the initial cars were not up to US specs, and thus could not be sold on the US market. This article is mainly based on the introductory press release. |
![]() |
Daimler Limousine
Road Test, November 1968 (Volume Four, Number Ten)
Again an American magazine, and again building upon the
press release
for the introduction of the car.
Note that the photo is slightly different from the photos
in the previous three articles.
|
![]() |
![]() |
Sweet Luxury for Eight
This reprinted article comes with a large photo, which is "identical" to one that appeared in a 1970 sales brochure. However, this one is unretouched, which reveals a nice insight in how a car photo was "beautified" for sales purposes. Click here for a "spot the differences" experience. This article was also published many years later, in the May 1988 (Vol. 24) issue of The Driving Member, magazine of the Daimler and Lanchester Owners' Club. It was a verbatim copy, and included the unretouched photo.
Tony Freeman, the magazine editor, wrote the following introduction
with it:
|
|
|
Luxury Line
Philp Turner Motor Week ending February 10, 1973
This article describes production of three luxury car lines at the
Vanden Plas works in Kingsbury, N. London.
Specific coverage of the DS420 is limited to the text on the last page.
An interesting photograph is on page 3: the insertion of a bullet-proof shield in the door of a limousine. |
![]() |
Enter the £15,100 car!
British Leyland Mirror, No. 10, March 13, 1974 This article describes the two factory built landaulette cars; one for the Governor of Jamaica (photo), and the other "for use in Africa". They cost GB£15,000.- (est.). A standard limousine was £6900.- This web site has an entire page devoted to the landaulette pictured in these articles. The text of this article (and the one here-below) is a fairly straightforward copy of the press release issued by the factory. This copy was contributed by Bill Eltringham, fellow DS420 owner. |
Daimler Landaulette
Strictly for State occasions Autocar, week ending 30 March 1974 In the same magazine a Rolls Royce Corniche was listed for £15,000.- and the cheapest Ford Escort for £994.- |
![]() |
Daimler Limousine
Cars of Today / Daimler David Burgess Wise Magazine: On Four Wheels - The encyclopedia of motoring in weekly parts. Year of publication: 1974, Volume 2 Part 25.
This article shows a picture taken at the same location
The same article, even with the same page lay out, was published in:
|
![]() |
|
King for a day
Autocar, week ending 16 October 1976 The article features car SHP292N. This was a 1974 car, property of Jaguar Inc, and in their books described as Royal Household Demonstrator. The same car (with the same remarks) was used for an extensive Dutch language magazine article. |
Autocar, February 21, 1981 (left) Motor, week ending February 21, 1981 (middle) Funeral Director, September 1982 (right) These articles appeared after Daimler distributed a Press Release, in which the introduction of a "Group Assembly Technique" was described. The press release text itself, and photos C345 and DA1286 that came with it, can be seen on our "Press photographs" page. |
|
Nothing like a Daimler...
Motor, week ending February 28, 1981 |
|
|
Daimler's Executive Limousine
Autocar, 28 January 1984.
The 1984 "Executive Limousine", nicknamed "the office car",
was a good publicity generator.
Here is the first of several articles on this well equipped car.
|
Keeping in with the Old Lady
This article has many interesting details, directly from Mr. Keith Cambage, the manager in charge of the limousine operations. Quality, inflation and price are discussed in an exceptionally open way. The car features limousine 1PMG. This stands for Patrick Motors Group which was the parent company of Birmingham's Daimler distributor Reeve&Stedeford. Note that, near the end, the author mentions a demonstration video on the Office Car limo. Has anybody ever seen it? The photographs in the German "Zeit ist Geld" article may be related to this video. |
|
![]() |
![]() |
![]() |
Lap of luxury...
Philip R. Turner Motor, week ending April 14, 1984 An article with stories and photographs of car A930KHP (the "office car") and of the production at the limousine shop at Browns Lane. |
Travelling at 100 Mph
Fred Grattidge, Lord Mayor of Birmingham Russell Bray Me and my car Autocar, 26 August 1987 This articles tells about the Lord Mayor of Birmingham,
and the two Mayoral limousines.
|
![]() |
![]() |
![]() | ||
![]() |
![]() |
|
![]() |
Jaguar winds up the limo
Philip Porter Autocar & Motor, 26 April 1989 |
![]() |
No Limo: Jaguar will drop Daimler in 1991
Daniel Ward Automotive News, May 29, 1989 Interestingly, this articles mentions that Hooper had offered
to buy the limousine business; |
A dying breed
Jim Henderson Autocar, 28 November 1990 |
|
![]() |
Understated Elegance
by: Ian Scott The Driving Member, July 1991 This article from 1991 describes the DS420 fleet
of the Regent Hotel in Hong Kong,
"one of the best five hotels in the world",
and owner of the largest DS420 fleet outside Britain.
|
The Daimler DS420 Limousine
An Insider's View, 1980-1991 Keith Cambage The Driving Member, September 1991 In this article, nobody less than Keith Cambage gives "an insider's view" on the limousine production at Browns Lane, Coventry. Mr. Cambage was the head of this production facility since the assembly at VandenPlas in Kingsbury closed in 1979. This article was written after it was decided to discontinue the model one year later, and almost immediately after his retirement. This article was already promised by Mr. Cambage when he left his position as the club registrar for the DS420, and he announced it in The Driving Member of May 1991. The Driving Member is the magazine of the Daimler and Lanchester Owners' Club. The club has always enjoyed a very close relationship with Jaguar Cars Ltd, and with the Jaguar Daimler Heritage Trust. |
|
End of a long reign
Andrew Pastouna Classic & Sportscar, July 1992
This web site has an entire page devoted
|
|
![]() |
![]() |
At the end of the Daimler Georg Kacher Car, January 1993 An article where a caricatural owner of a Daimler is depicted the same way as his car: a relict from the past. Sometimes funny, sometimes too exaggerated: "the glistening wood, from ancient maple and walnut trees, was felled by eunuchs and polished by virgins....". And the author found out that the DS420 has a "ridiculously small boot". The article also talks about this specific car being "divisionless". That is indeed the case, but what the article does not tell is that this car, D800FHP is a very special one. It once was a company car for Sir John Egan, Jaguar's CEO, and therefore was fitted with a very luxurious, tailor-made interior. Until 2009 this car was part of the collection of the JDHT. We have an entire gallery of images available on this car. Two month later, the same author and photographer produced an article on the same theme for the Austrian Auto Revue magazine. See it here. |
The Specialist
Lining up the limos Richard Thorley Jaguar Enthusiast, November 1993
Worksop Limousines in Worksop, Notts. was
|
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
Coachbuilding in London
Robert Vickers (ed.) London's Industrial Archaeology, No. 5, March 1994 In June and August 1979 members of the Greater London Industrial Archaeology Society visited the Vanden Plas works in Kingsbury/N.London (Church Lane 468). This was a few month before the factory closed. 15 Years later, in March 1994 the Society published about these visits in the 5th issue of their Journal "London's Industrial Archaeology". The first half of the article covers the coach building industry in London in general. The second half specifically describes the manufacturing process at Vanden Plas; this part starts to the right of this text block. Several of the installations described appear on photographs throughout this website: e.g. on the Colour & Trim page and on the Production, prices and options page. The article is shown here with kind permission of Mr. Vickers and of the Greater London Industrial Archaeology Society www.glias.org.uk |
![]() |
![]() | ||
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() | ||
![]() |
![]() |
|
![]() |
![]() |
![]() |
||||
![]() |
![]() |
![]() |
|
![]() |
Stretching Out
Dr. Greg Beacham's company, based in New Zealand, already had built a name in "rejuvenating" Jaguar XK cars for the Japanese market. This article describes how he turned to DS420 limos and hearses: new engine, new gearbox, new...., well, everything. On the hearses page of this web site we show a company brochure on these conversions. The photo on the last page of this article, with car OMY76P, is shown on the brochure too. |
||
![]() |
![]() |
![]() |
DS420 an appreciation
|
![]() |