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This web page shows various magazine articles in the English language, that appeared about the DS420 from 1968 to 1986. They are shown in chronological order. Note that there is a parallel web page with articles from 1987-present. Also, there are other pages with non-English language articles 1968-1989 and 1990-present.
These articles have several interesting properties. First they provide a contemporary view on the car. This reveals details (and sometimes gossip) that no other source provides. Second, they express the view of an author who is neither involved in the marketing of the car, nor is deeply involved in Daimlers in general, e.g. as the author of a bookz would be. Instead, the articles give a fresh view of somebody who is (usually) very impressed by the car, but also critical on the weak points.
Click on a page to obtain a medium size view. With that medium size view, a menu of choices appears: step to the other pages of the article, get a large view, or get a contrast enhanced view on the text (which gives much better readability, but ruins the photographs).
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Autocar, 13 June 1968
The new Daimler Limousine
This is a very early article. Near the end, it lists the
UK dealers appointed as limousine distributors in the UK:
The "books" section of this web site shows the book Daimler Digest by Daniel Young. This book is a compilation of articles, road tests etc., including this article from Autocar. The Autocar magazine was famous for its cutaway drawings. These drawings have been republished separately in various ways. One of these can be seen on the page with various technical illustrations of this web site. |
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New Daimler Limousine
Motor Week ending June 15, 1968
Every technical writer mentions the fact that the DS420 was built
with many steel pressings taken from the Jaguar 420G, most notably
the bottom plate to which only an extra section was added.
Car MDU808F, shown in the previous article and in this one, was the second car from the production line, and was used as a Company Car within Jaguar. More on this car is on the "Press Photographs" page. |
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A traditional luxury
The Daimler Limousine J. Eason Gibson Country Life, July 4, 1968 Note that the picture is taken during the same photo session as the one in the article Sweet Luxury for Eight below (compare the trees in the background). There are more photographs from that session on this web site, e.g. on the press photographs page, and on the earliest page with sales brochures. This article is mainly based on the introductory press release. |
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Daimler Limousine
Cyril Posthumus Road & Track, August 1968 (Vol 10, no. 12) The American Road & Track magazine devoted this small article to the introduction of the Daimler Limousine. This is remarkable, since the initial cars were not up to US specs, and thus could not be sold on the US market. This article is mainly based on the introductory press release. |
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Protecting VIPs while motoring
Edward Turner Magazine: unknown Year of publication: 1969 or 1970 This article describes how armour plating was added to DS420 cars, "as a result of customer enquiries". The pictures show a left hand drive limo, with the pre-1972 rear bench arm rest shape. During the first two years after the introduction of the DS420, the British Ministry of Defence bought almost 10 left hand drive cars, which was half the total LHD production. Their very first LHD was car no. 1M20005, in October 1969, for the Military Governor of Berlin. So, in all probability, the Ministry of Defence was "the customer" as referred to in this article. Photocopy contributed by Bryan Peebles, archivist of the VandenPlas Owners' Club. |
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Sweet Luxury for Eight
This article comes with a large photo, which is "identical" to one that appeared in a 1970 sales brochure. However, this one is unretouched, which reveals a nice insight in how a car photo was "beautified" for sales purposes. Click here for a "spot the differences" experience. |
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Back-seat channel changers
Magazine: unknown (probably The British Leyland Mirror) Year of publication: late 1970 or early 1971 (estimated) This article is from an internal publication for British Leyland employees. It describes a limousine equipped with an exceptionally rich interior, which included (probably) the very first cocktail cabinet for the DS420. Brian Smith's "Daimler Days" book shows this cocktail cabinet photo on pg. 877. The license number 1CGO identifies this car as vehicle 1M1655, produced in fall 1970. The articles mentions that is was built for the Ambassador of the Democratic Republic of the Congo (renamed Zaire in 1971) in London. Photocopy contributed by Bryan Peebles, archivist of the VandenPlas Owners' Club. |
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Daimler Limousine
Cars of Today / Daimler Magazine: unknown Year of publication: 1972 (estimated)
This article shows a picture taken at the same location
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Luxury Line
Philp Turner Motor Week ending February 10, 1973
This article describes production of three luxury car lines at the
Vanden Plas works in Kingsbury, N. London.
Specific coverage of the DS420 is limited to the text on the last page.
An interesting photograph is on page 3: the insertion of a bullet-proof shield in the door of a limousine. |
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Meet the men (and the women!) who make cars fit for kings.
British Leyland Mirror 15, (early 1974) This article gives a rare insight into the VandenPlas factory and its workers, including the man who made the first generation of cocktail cabinets! The "British Leyland Mirror" magazine was published for the employees of the British Leyland Motor Corp. The article mentions the price of the Limousine to be £6400,-, which was the case between August 1973 and February 1974. It also mentions that the VdP 1300 was "soon to be replaced" by a 1500 model, which happened in September 1974. Photocopy contributed by Bryan Peebles, archivist of the VandenPlas Owners' Club. |
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Daimler Landaulette
Strictly for State occasions Autocar, week ending 30 March 1974 This 1/3 page article describes the two factory built landaulette cars; one for the Governor of Jamaica (photo), and the other "for use in Africa". They cost GB£15,000.- (est.). A standard limousine was £6900.- In the same magazine a Rolls Royce Corniche was listed for £15,000.- and the cheapest Ford Escort for £994.- This web site has an entire page devoted to the landaulette pictured in this article, also showing the text of the Daimler press release where the text of this article was taken from. |
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King for a day
Autocar, week ending 16 October 1976 The article features car SHP292N. This was a 1974 car, property of Jaguar Inc, and in their books described as Royal Household Demonstrator. The same car (with the same remarks) was used for an extensive Dutch language magazine article. |
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Autocar, February 21, 1981 (left) Motor, week ending February 21, 1981 (right) These two articles appeared after Daimler distributed a Press Release, in which the introduction of a "Group Assembly Technique" was described. Press photos C345 and DA1286 that came with it can be seen in more detail on our "Press photographs" page. |
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Nothing like a Daimler...
Motor, week ending February 28, 1981 |
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Daimler's Executive Limousine
Autocar, 28 January 1984.
The 1984 "Executive Limousine", nicknamed "the office car",
was a good publicity generator.
Here is the first of several articles on this well equipped car.
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Keeping in with the Old Lady
This article has many interesting details, directly from Mr. Keith Cambage, the manager in charge of the limousine operations. Quality, inflation and price are discussed in an exceptionally open way. The car features limousine 1PMG. This stands for Patrick Motor Group which was the parent company of Birmingham's Daimler distributor Reeve&Stedeford. Note that, near the end, the author mentions a demonstration video on the Office Car limo. Has anybody ever seen it? The photographs in the German "Zeit ist Geld" article may be related to this video. |
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Lap of luxury...
Philip R. Turner Motor, week ending April 14, 1984 An article with stories and photographs of car A930KHP (the "office car") and of the production at the limousine shop at Browns Lane. |