1979
 
 
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1979 prices and options:
list prices:
May £ 19315.53,
June £ 20567.46,
October £ 22213.20,
December £ 23546.25.
 

 

The June 1979 price came over 20.000 Pounds. Only five years before, in 1974, the 10.000 Pounds mark had been taken. The sales figures did exactly the opposite: they dropped from 243 to 129. Undoubtedly, the closing of the VandenPlas factory, and the transfer of the limo production to Browns Lane in Coventry, played a role here.

 

options May 1979(48kB)

We start with a price list for May 8th, 1979 (Publication no. 3190/N). There may have been one earlier price list, publ. no. 3190/M, but it is not in my collection. It is missing in the collection of the Jaguar Daimler Heritage Trust as well, so it is uncertain whether it has existed at all.

prices May 1979 cover(7kB)

All price lists still have two pages on each side, and are folded once. On one side is the Supercover page and the front page. The other side has the page for the Saloon models and the Limousine page. We show the latter ones for a few month together.

 

1979 obviously was a year with a very high inflation rate. The price of the limousine was now 6000 GB£ higher than it was a year before. And two more large increments were to follow before the year ended. This price list from 18th June 1979 has publication number 3190/O

prices June1979 cover(9kB)

 

options June 1979(47kB)

 
May

back cover May 1979(6.3kB)

May

Daimler Saloon May 1979(8.2kB)

June

back cover June1979(6.6kB)

June

Daimler Saloon June1979(8.6kB)

 

 

 

Next is October 1979, publication no. 3190/P.

The June price list offered a choice of optional laminated glass and optional tinted glass. The laminated glass has now been deleted.

 

prices Oct. 1979 cover(7kB)

   options Oct. 1979(49kB)
 
back cover Oct. 1979(6.2kB)    Daimler Saloon Oct. 1979(7.8kB)

Also in October 1979, a full range price list was printed for the 52nd Scottish Motor Show (publication no. 3413/D). It covered Austin (incl. taxi and hire car), Morris, Rover, Triumph, MG, Jaguar and Daimler. The format of this price list is a harmonica of 6 pages on each side.

The limousine info is exactly the same as in the separate October price list shown above.
If you click on the small pages, they will show up enlarged, and hopefully readable.

Front cover:
 
Price List Oct. 1979 (12kB)
  Mini, Allegro,
VandenPlas, Marina:
Price List Oct. 1979 (12kB)
  Marina, Maxi,
Princess 2, Austin Taxi:
Price List Oct. 1979 (12kB)
Austin Diesel Hire, Mini 95,
Morris 440/575, Sherpa:
Price List Oct. 1979 (12kB)
  Sherpa (cont'd.):
 
Price List Oct. 1979 (12kB)
  MG Sports, Dolomite,
Spitfire, TR7, Rover:
Price List Oct. 1979 (12kB)
Rover (cont'd), Jaguar:
 
Price List Oct. 1979 (12kB)
  Daimler:
 
Price List Oct. 1979 (12kB)
  Daimler (cont'd),
Daimler limousine:
Price List Oct. 1979 (12kB)
Daimler limousine (cont'd),
Range Rover:
Price List Oct. 1979 (12kB)
  Land Rover:
 
Price List Oct. 1979 (12kB)
 

 

 

This December 1979 price list, publication no. 3190/Q,
has the same format as the other price lists shown above.

Between June and December the prices went up 15%.

prices Dec1979 cover(9kB)

   options Dec,1979(47kB)
 
back cover Dec.1979(6.6kB)    Daimler Saloon Dec.1979(8.6kB)

Go to the previous year (1978) or to the next year (1980).
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