1970
 
 
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prices Feb. 1970-1 (28kB)
 

 

1970 prices; list price:
February, April, October:
£ 4994.14.9
December: £ 5445.3.1

1970 was by far the best year in the DS420 history. 428 limousines were sold, where no other year even came above 300, and most years even stayed below 150.

This February price list has no publication number.

 
front Feb. 1970(3.5kB) back Feb. 1970(0.8kB)

This February 1970 price list is unique in not having any indication of the available options; it has a blank page instead. No visible signs are present that some form of option list was ever part of this document. This was probably due to a decision to combine the option list with the trim and colour chart of that year, although that one contained descriptions only, and had no prices. We have copied that (1969) list here below; the colour chart on its opposite side can be seen elsewhere on the site.

Compare the position of wing mirrors in these two publications: on the colour chart they are (still) optional, but on the price list they have become a "standard" item.

options 1970(4kB)

 
The second price list is from April 1970. with a price (unchanged) of £.s.d. 4994.14.9. It has no publication number.

prices April 1970(150kB)

   front April 1970(18kB)

back cover April 1970 (15kB)

Stratstone of Berkeley Street in London, by far the largest seller of DS420 cars, issued its own price list in April 1970. The numbers are exactly the same as on the factory price list so they might have done this just for the letter head?    Stratstone April 1970(17kB)

The next price list was issued in October 1970, with the price still at £.s.d. 4994.14.9.
It also shows the first visible sign of the forthcoming decimalisation: £4994.74 But a price increment occurred before the year had ended, so this decimal £4994.74 is, interestingly enough, a price for which the car never was sold.
It has publication no. 15174.

front Oct. 1970(10kB)

back Oct. 1970(5.6kB)

   prices Oct.. 1970 (109kB)

The last price list of the year was issued in December 1970, with a price of £.s.d. 5445.3.1.

Just as the previous one, this one too has prices both in £.s.d. and in decimal.

This price list has no publication number, apart from a small '5M' mark.

front Dec. 1970(7kB)

back Dec. 1970(2.1kB)

   prices Dec. 1970 (75kB)
 
The yellow stripe is a Sellotape mark.

Go to the previous year (1969) or to the next year (1971).
Back to the price lists overview or to the indexHomepage.