1974
  		 
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1974 prices and options; list prices:
February £ 6899.75, June £ 7587.34, July £ 7449.39,
September £ 7643.61, December £ 7643.61

The oil crisis, that had started in October 1973, generated a noticeable inflation. The prices for the DS420 went up and up and up, and rose 19% between January and December.

price increase Aug. 1973 - 1 price increase Aug. 1973 - 2 price increase Aug. 1973 - 3 price increase Aug. 1973 - 4

 

The February price list
has publication No. 7½m.

prices Febr. 1974 front cover(51kB)

prices Febr. 1974 back cover(52kB)

 

options Febr. 1974(37kB)

 

The June 1974 price list:

prices June 1974 cover(5kB)

prices June 1974 back(1.7kB)

  options June 1974(63kB)
 

The July 1974 price list; note the decreased VAT (from 10% to 8%):

prices July 1974 cover(5kB)

prices July 1974 back(1.9kB)

  options July 1974(69kB)
 

The September 1974 price list has only one small publication No. on the back: 25m.

Tinted glass is a new addition to the options list. And a load of audio equipment became available.

prices Sept. 1974 cover(48kB)

This price list is the first one of a series that does not bear the name Coventry anymore... Sir William Lyons had left the company the year before, and British Leyland politics was really taking over by now.

The automotive literature vendor that sold this price list (and other ones) to me obviously buys outdated items from the Technical Library of the Automobile Association. Several of the price lists shown on this web site bear the Library stamp. I have not edited the stamps away for curiosity sake.

  options Sept.1974(29kB)
 

The December 1974 price list:

prices December 1974 cover(5.8kB)

prices December 1974 back(1.8kB)

  options December 1974(93kB)
Go to the previous year (1973). or to the next year (1975).
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