Hearse advertisements from the Funeral Director magazine

 
   DS420 outline

The funeral trade bought the DS420 as coachbuilt hearse bodies, but also was by far the largest customer of DS420 limousines. The monthly "Funeral Director" magazine of the National Association of Funeral Directors (NAFD) in Solihull (UK) is the main communication channel to reach this customer base. Both hearse builders and limousine distributors placed many advertisements.

The NAFD very kindly provided access to the bound volumes of their magazine, to allow photos of these advertisements to be taken. So far, the years 1968-1988 have been "harvested". I hope to be able to add the remaining DS420 production years (1989-1992) in due time.

For this website the collection has been divided in three parts; the current gallery page contains the advertisements that specifically targeted hearse sales, and is organized as a subsidiary of the "Hearses" page of this website.

For limousine sales by distributors a similar gallery has been constructed, which was organized as a subsidiary of the "Various Sales Illustrations" main page of this website. Click here to see that limousine sales gallery.

Advertisements directly from Jaguar/Daimler, some even in colour, were added to the main level of the "Various sales ilustrations" page. Click here to see those Jaguar/Daimler advertisements.

Hovering over a thumbnail photo on this gallery index page will show the name of the hearse distributor. Clicking on a thumbnail will bring up a large image. The file names of these large images all start with 'FD' followed by the year, and after that either a page number (1968-1986 numbered their pages consecutively during the entire year), or an issue number followed by a page number. Most advertisements were repeated in multiple issues, but the file name of the image is from its first appearence. The thumbnails are in time sequence.

Since the photos were taken from bound volumes, of which many spines were brittle because of their age, all photos show some distortion.

1 FD68p418_STh FD69p236_TSh FD69p238_ASh FD69p350_STh FD69p352_TSh 5
6 FD69p356_ASh FD69p481_ASh FD70p115_WIh FD70p349_STh FD70p642_TSh 10
11 FD73p040_STh FD73p054_TSh FD75p418_WNh FD75p462_STh FD76p558_TSh 15
16 FD78p038_WIh FD78p103_STh FD78p104_STh FD78p106_STh FD78p108_STh 20
21 FD78p572_WNh FD81p113_JSh FD81p382_WIh FD81p478_TSh FD81p607_GSh 25
26 FD81p690_TSh FD82v01p04_WNh FD82v01p31_WIh FD82v02p18_TSh FD82v02p31_TSh 30
31 FD82v08p05_WIh FD83v02p30_TSh FD83v09pco_WNh FD84v02p14_TSh FD84v03p20_STh 35
36 FD86v01p12_WIh FD86v02p02_WIh FD86v02p10_TSh FD87v05p02_WIh FD87v11p19_WIh 40
41
FD88v02p15_TSh FD88v07p01_WIh FD88v11p41_STh
43
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