Limousine advertisements from the Funeral Director magazine

 
   DS420 outline

The funeral trade bought the DS420 as coachbuilt hearse bodies, but also was by far the largest customer of DS420 limousines. The monthly "Funeral Director" magazine of the National Association of Funeral Directors (NAFD) in Solihull (UK) is the main communication channel to reach this customer base. Both hearse builders and limousine distributors placed many advertisements.

The NAFD very kindly provided access to the bound volumes of their magazine, to allow photos of these advertisements to be taken. So far, the years 1968-1988 have been "harvested". In due time the remaining DS420 production years (1989-1992) will be added.

For this website the collection has been divided in three parts; the current gallery page contains the advertisements from distributors that specifically targeted limousine sales, and it is organized as a subsidiary of the "Various Sales Illustrations" page of this website.

For hearse sales a similar gallery has been constructed, which was organized as a subsidiary of the "Hearses" main page of this website. Click here to see that hearses gallery.

Advertisements directly from Jaguar/Daimler, some even in colour, were added to the main level of the "Various sales ilustrations" page. Click here to see those Jaguar/Daimler advertisements.

Hovering over a thumbnail photo on this gallery index page will show the name of the Daimler distributor. Clicking on a thumbnail will bring up a large image. The file names of these large images all start with 'FD' followed by the year, and after that either a page number (1968-1986 numbered their pages consecutively during the entire year), or an issue number followed by a page number. Most advertisements were repeated in multiple issues, but the file name of the image is from its first appearence. The thumbnails are in time sequence.

Since the photos were taken from bound volumes, of which many spines were brittle because of their age, all photos show some distortion.

1 FD68p373_HN FD68p428_RS FD68p639_RS FD68p657_TS FD68p697_RS 5
6 FD69p019_RS FD72p035_RS FD73p102_ST FD73p417_JA FD73p525_JA 10
11 FD74p080_ST FD75p142_ST FD76p510_HN FD77p417_HN FD81p046_ST 15
16 FD81p518_ST FD81p608_ST FD81p686_ST FD81p715_KE FD82v08p14_ST 20
21 FD83v01p33_RS FD83v02p18_ST FD83v08p20_ST FD84v01p22_ST FD84v01p27_SP 25
26 FD84v02p20_ST FD84v03p38_DH FD84v04p16_KE FD84v04p39_SP FD84v09p06_SP 30
31 FD84v12p39_DH FD86v04p25_ST FD87v04p09_ST FD87v09p40_CM FD87v12p51_WI 35
36
FD88v07p25_JH FD88v07p29_ST
37
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